Tonight, our campaign broke the $9,000 mark! There are ebbs and flows to this campaign, and I still believe that it has yet to go viral in a way I think is entirely possible. The message of the video is solid, and the more people who see it, the more buzz there is about what National Purebred Dog Day is doing, and what it can accomplish.
Imagine one of those inane (and often inaccurate) lists we find on Yahoo or the Huffington Post claiming to know the "Top Ten Most (fill in the blank) Breeds" being replaced by the results of a survey of 35,000 purebred dog owners who know what they're talking about? Those 35,000 people are the fans of the NPDD page!
This is what a grassroots movement looks like, friends, and you've helped advance it. Each one of you. And what does it look like when those efforts get noticed? Like this:
National Purebred Dog Day's campaign was named Number One in KickSpy's Top 100 Campaigns in Journalism as of tonight. Let's keep it going!
In checking the progress of the campaign the other day, I became concerned when the progress graph flat lined. The fundraising effort was stagnant. It didn't go anywhere for 24 hours. You know, I really dislike seeing flat lines in graphs.My guess for the flat line is that people are afraid to support a movement for purebred dogs, for the breeders of purebred dogs. Too many people are afraid of alienating their friends, fans base or audience. After all, it isn't politically correct. The PC police may come after us.
That's one reason why this grassroots effort is being made; why it must be successful; and why those of us who stand to lose the most must support it. The rich and famous will always be able to get whatever kind of dog they want. Who will suffer? Guess. We & the dogs do. This is time to call in favors, reach out to the people we know with a bully pulpit, anyone with a blog, massive Twitter audience, or even write to a celeb.
And finally, I've been asked what happens not only if the goal isn't met, but if it is. Since I won't entertain negative thoughts about the campaign right now, I'll answer the last question. If the goal is met before the deadline, I hope people keep donating! Why? Two reasons: First, because, as my mom always used to say, things always cost more than you think they will. If I missed something in calculating expenses, it'd be nice to have that cushion. Second, if, and it's a big if, some of the donations have been made by people unsympathetic to our cause who intend to pull them at the 11th hour thereby dooming us to fail, a cushion would protect against that.
Till the next update, keep up the good fight, keep sharing the Kickstarter link and the video, talk about it with your friends, and love your purebred dogs.
